An Introduction to Consumer Neuroscience & Neuromarketing is an introductory course on Coursera taught by Thomas Zoëga Ramsøy of Copenhagen Business School. The course content can be followed for free on Coursera, with a paid option for those who want a certificate.
What’s in it? What neuromarketing is and which methods it uses, attention and consciousness, sensory marketing, emotions, wanting and liking, learning and memory, decision making and the ethics of neuromarketing. There are also interviews with guests from industry and academia.
Why we recommend it: It draws a broad map of the idea of “listening to what surveys can’t tell you” that we described in our neuromarketing post. The distinction between wanting and liking, and the ethics module in particular, are topics anyone who wants to work in this field should know.
Who is it for? No background needed. Anyone curious about consumer behaviour, whether from marketing, psychology or engineering.